Investing in young people is important
When I think back on my childhood next to Imatra Mills, I cannot point out the first time I heard about Stora Enso. Maybe it was on a scout camp in the forest in a cottage provided by Stora Enso to us girl scouts back in the 1990s?
The name of our Scout Group was Enson Partiosiskot (Enso’s Scout Girls). The name comes from the Finnish city Enso in South Karelia conquered by the Soviet Union during the Second World War. Photo by Suomen Partiolaiset/Joel Forsman
The first board machine was built in Imatra next to the pulp mill in 1950 to replace a board mill left to Enso. The story does not specify whether the company, then called Enso-Gutzeit, was named after the city or the city after the company.
When I was 15, our primary school class visited the Imatra Mills; one of those kids was so charmed that she ended up working at Stora Enso all the way in Austria! So yes, I'd claim corporate community investment and employer branding have traditionally been on a good level locally in South Karelia, Finland.